A rundown of top data science companies for 2020
Amplify the data and analytics discussion
Make data and analytics strategies a routine boardroom discussion topic.Leading organizations in every industry are wielding data and analytics ascompetitive weapons, operational accelerants and innovation catalysts.> Data and analytics will become the centerpiece of enterprise strategy, focus> and investmentStill, many companies continue to struggle under the weight of traditionalbusiness models and analog business process that discount the potential ofdata and analytics. Others recognize their potential but cannot make thecultural shift or commit to the information management and advanced analyticsskills and technology investments necessary to realize that potential.
About the Business Analytics concentration
Today’s organizations have seen a quantum leap in the amount of relevant dataavailable for decision making. Stronger focus on managing internal businessprocesses creates more internal data, and external data from a myriad ofsources is now available on the internet. This internal and external data isincreasingly being âminedâ to improve insights about customers,competitors, and internal operations. The implementation of mass sensornetworks to provide data to address environmental sustainability issues willadd to this data deluge. The insights gained from data analysis can helporganizations make better decisions, all the way from the boardroom to thecustomer-facing employees. Better decisions mean better organizationalperformance. Businesses are quickly turning to âbusiness analyticsâ andâBig Dataâ to harness this ocean of data and the new technologies neededto make sense of it. The demand for employees with the skills andunderstanding in this realm is growing fast, and not likely to subside.Georgia MBAs with concentrations in Business Analytics have accepted positionsapplying analytics to operations at companies like Amazon, Coca-Cola, DeltaAir Lines, and Georgia-Pacific. Terry graduates pursue Business Analyticsroles within Marketing or Consumer Insights with companies like IHG, andNielsen, and Marketing Analytics with Apple and The Home Depot. BusinessAnalytics graduates also pursue and accept roles in leadership developmentprograms where they can apply their skills to a variety of functions withinone organization.
Relationship management tools for sales, marketing, and social media needs
When it comes to inspiring meaningful customer engagement, your tech stackshould include something more robust than spreadsheet software for managingcontact lists.To keep pace with tech-savvy customers, relationship management tools are amust. Relationship management software is used to manage a company’sinteraction with current and potential customers.ÂBy analyzing data regarding each customer’sÂ history, these tools can helpimprove client relationships, increase customer retention, promote salesgrowth, and streamline the release of new products. Some tools you may want toconsider include the following: * Buffer connects your companyâs Facebook, LinkedIn, Twitter, Instagram, Pinterest, and other social media accounts to allow the single-click creation and scheduling of posts.Â * Marketo tracks customer activities like page visits, opened emails, event attendance, or inactivity that indicate buying interest to help sales better prioritize their time and effort.Â * ZapierÂ allows users toÂ createÂ workflows or âZapsâ to automate repetitive office tasks between two apps (e.g., moving Facebook Lead Ads contacts to rows on Google Sheets for quick reference).
Business intelligence tools for your departmental data analysis needsÂ
Big Data offers historical, current, and predictive views that guide howmodern business decisions are madeâimpacting almost every major functionthroughout an organization.Business intelligence tools help simplify data analysis and the generation ofactionable insights needed to guide an organizationâs strategic and tacticalbusiness decisions.Â BI tools evaluate and present data sets in the form ofreports, visualizations, tables, maps, and graphs to enable everyone tounderstand the information and draw conclusions. Here are some to consider: * Google Analytics is a free web analytics service offering in-depth details about visitors to their website,Â including what theyâre looking for and what is causing your bounce rate. * SurveyMonkey is another free analytics tool thatÂ generates surveys, polls, and quizzes to gather feedback and gain insights from any audience to make data-driven decisions. * Litmus provides analyzes the results of email marketing campaigns to gain insights into audience engagement and increase the effectiveness of your other marketing channels.Â * SEMrush provides a technical SEO audit, position tracking, and keyword grouping to offer insights into the social performance of your competitors for boosting organic traffic. * Qualtrics uses its Experience Management (XM) AI-process to monitor every interaction experienced between you and your customers to identify opportunities for improvement.
Data Analytics vs. Business Analytics
Data analytics involves analyzing datasets to uncover trends and insights thatare subsequently used to make informed organizational decisions. Businessanalytics is focused on analyzing various types of information to makepractical, data-driven business decisions, and implementing changes based onthose decisions. Business analytics often uses insights drawn from dataanalysis to identify problems and find solutions.* * *
What is a data analyst?
A data analyst’s fundamental job is to tell compelling stories with data thatempower organizational leaders to make better, more informed decisions.The responsibilities of a data analyst often include: * Designing and maintaining data systems and databases, including troubleshooting potential issues * Mining and cleaning data in preparation for analysis * Preparing reports which effectively communicate their findings to organizational leadership and key stakeholders To be effective in their roles, data analysts must possess the technicalskills necessary for data mining, hygiene, and analysis, along with stronginterpersonal skills to communicate their findings to decision-makers.Some of the most essential skills for data analysts include data visualizationand presentation skills, Microsoft Excel, Structured Query Language (SQL), andR or Python programming knowledge.A bachelor’s degree in a related field is typically required for entry-leveldata analysts. For senior positions, hiring managers often require or stronglyprefer a graduate degree such as a master’s degree in analytics.
What is a business analyst?
Business analysts are responsible for using data to inform strategic businessdecisions.A business analyst might also hold job titles such as operations researchanalyst, management analyst, or business data analyst.The duties of a business analyst typically include: * Evaluating business processes for efficiency, cost, and other valuable metrics * Communicating insights with business teams and key stakeholders * Preparing strategic recommendations for process adjustments, procedures, and performance improvementsSome of the primary skills needed to become a successful business analystinclude critical thinking, problem-solving, communication, and processimprovement. These professionals must have a firm understanding of theirorganization’s objectives and procedures so that they can analyze performance,identify inefficiencies, and propose and implement solutions.Business analysts must have at least a working knowledge of the technologyinvolved in analytics, though the need for hard technical skills is generallylower than for data analysts. For those looking for career advancementopportunities, however, developing an advanced knowledge of mathematics,computer science, and analytics can act as a significant differentiator in thejob market.Entry-level business analyst positions usually require a bachelor’s degree inbusiness administration or related area of study. As the need forprofessionals with expert data skills increases, though, advanced degrees likea master’s in analytics or a master’s in business analytics are becoming morepopular among job applicants.
How to Choose Between a Career as a Data Analyst and Business Analyst
So, which career path is the right one for you: Data analyst or businessanalyst? To determine that, you will need to consider three factors: * Your educational and professional background * Your interests * Your desired career path
The Difference Between Data and Business Analysis: More Than Just Semantics
Despite the differences between data analysts and business analysts,individuals in both careers have promising futures.“They’re both in strong demand right now,” Angove says. “Data science is ahot-button issue for many companies, and a lot of them are hiring and buildingout large data teams.”No matter which career path you ultimately decide to pursue, there are stepsyou’ll need to take to prepare yourself for the workplace. Perhaps mostimportantly, you’ll need to develop the skills required for your desiredposition and complete the appropriate training.For business and data analysts alike, having advanced knowledge of thetheoretical foundations and practical tools of analytics can have powerfulcareer outcomes. Research from Burning Glass Labor Insight shows that 25percent of employers hiring data analysts prefer or require candidates to havegraduate degrees.As important as it is to build these skills, it’s also essential to find aprogram that meets your needs and will put you on the path toward success.Northeastern’s Master of Professional Studies in Analytics, for example,equips students with the resources they need to break into or advance in theindustry.The program is led by industry-aligned faculty who bring their own experiencesin the workforce to the classroom every day. In addition to extensivenetworking opportunities, the program’s emphasis on experiential learningprovides students with the practical skills they need to be successful on thejob.Graduates of this program come away with a portfolio of work samplesdemonstrating their expertise, an asset that helps their resumés stand outwhen they enter the workforce.If you’re interested in breaking into or advancing your career in analytics,take the first step, and download the free guide below.How We Can Help Your Business
Analytics and Insights
Did you know that your website’s analytics are much like the organs in yourbody? They give a snapshot of the different things that contribute to theoverall picture: web performance, leads, sales, and new customers. By studyingyour analytics and insights data, you can turn a jumble of numbers into astrong asset to your marketing strategy!Analytics are something that not enough people pay attention to, and thatusually happens because analytics data can be difficult to decipher at times.That’s where analytics technology comes in: making analytics make sense.We have to mention the most notable analytics tool out there, the one thatstands out from the many (many) web analytics tools and software on the markettoday. Google Analytics is a free tool, and provides users with valuableinsights into their webpages, audience demographics, audience behavior, andmore. They make interpreting the data easy by offering tutorials on what to dowith all of the data they provide!Notable Analytics Stack Tools: Google Analytics, Crazy Egg, Optimizely,Amplitude
A rundown of top data science companies for 2020
Data Science is an umbrella term that covers areas – Data Analytics, Big Data,Business Analytics, Machine Learning, Artificial Intelligence and DeepLearning. This immense field has changed what businesses look like into dataand convert them into usable insights. Advancement in technologies and datascience tools have changed the manners by which organizations work and grow.India, being a mother lode of ability, is the top destination for national andglobal companies searching for qualified Data Science experts.Over recent years, the demand for Data Scientists has developed exponentially.More than 97,000 data science jobs are open in 2020 just in India. Let’s lookat some of the top data science companies that you can consider to land yournext job.
6. BRIDGEi2i Analytics
The organization urges its data scientists to ceaselessly take in and growfrom each problem and project. It advances ascension and takes part inbuilding up its scientists from their skills and abilities. BRIDGEi2i has 280data analysts among its 400 employees.Established in India in May 2011 by Prithvijit Roy (CEO), Pritam K Paul (CTO)and Ashish Sharma (COO) , their asset-based consulting approach covers theentire range, directly from data science to machine learning-centeredknowledge improvement to actionability by way of AI acceleratorsimplementation and finally contextualization of the goal to the companies.The company has an attrition rate of 10-12% and believes in sustaining itstalent pool with constant, experiential-based learning. It offers itsemployees chances to progress rapidly into leadership roles. The company has astrong recognition system that guarantees that all the contributions ofemployees are valued and appropriately awarded.