Big data in Government industry
Big Data in Education industry
Following are some of the fields in education industry that have beentransformed by big data motivated changes * Customized and dynamic learning programs: * Reframing course material: * Grading Systems: * Career prediction:
Big Data in Insurance industry
The insurance industry holds importance not only for individuals but alsobusiness companies. The reason insurance holds a significant place is becauseit supports people during times of adversities and uncertainties. The datacollected from these sources are of varying formats and change at tremendousspeeds.Collecting informationAs big data refers to gathering data from disparate sources, this featurecreates a crucial use case for the insurance industry to pounce on. Eg: When acustomer intends to buy a car insurance kenya, the companies can obtaininformation from which they can calculate the safety levels for driving in thebuyer’s vicinity and his past driving records. On basis of this they caneffectively calculate cost of car insurance as well.Gaining customer insightDetermining customer experience and making customers the center of a company’sattraction is of prime importance to organizations.Fraud detectionInsurance frauds are a common incidence. Big data use case for reducing fraudis highly effective.Threat mappingWhen an insurance agency sells an insurance, they want to be aware of all thepossibilities of things going unfavourably with their customer, making themfile a claim.
Big data in Government industry
Along with many other areas, big data in government can have an enormousimpact — local, national and global. With so many complex issues on the tabletoday, governments have their work cut out trying to make sense of all theinformation they receive and make vital decisions that affect millions ofpeople. Governments, be it of any country, come face to face with a very hugeamount of data on almost daily basis. Reason being, they have to keep track ofvarious records and databases regarding the citizensThe proper study andanalysis of this data helps the Governments in endless ways. Few of them are:Welfare schemes:Cyber security:PDF – Big Data Applications in the Government Sector: A Comparative Analysisamong Leading Countries
Real-Time Big Data Analytics Tools
More and more tools offer the possibility of real-time processing of Big Data.Storm, which is now owned by Twitter, is a real-time distributed computationsystem.Cloudera offers the Cloudera Enterprise RTQ tools that offers real-time,interactive analytical queries of the data stored in HBase or HDFS.GridGain is an enterprise open source grid computing made for Java. It iscompatible with Hadoop DFS and it offers a substitute to Hadoop’s MapReduce.The technology that SpaceCurve is developing can discover underlying patternsin multidimensional geodata.Also See -What makes good data professionals?Recommended Read – Big Data Security – Issues, Challenges, Tech & ConcernsTop 27 Tools for your Martech Stack in 2020
Having the right tools in your toolbelt is a fundamental part of being a
successful digital marketer. In fact, it’s almost impossible for digitalmarketers nowadays to perform their daily tasks without the assistance ofthese tools; tools that help automate processes and save precious time andmoney, ensuring a good return on marketing investment. From email marketingand CRM tools to analytics and project management, there are quite a few toolsto choose from when forming your own martech stack this year.* * *So what is a martech stack? Why do I need one? And most importantly, whichtools do I need for my martech stack in 2020? Let’s take a look.
Email Marketing Tools
Email marketing is a cost-effective and efficient way of not only acquiringnew customers and boosting sales, but also building up brand awareness andgaining trust. In fact, it’s so effective that email marketing has even showna better ROI compared to all other marketing channels. This makes it an idealtool for your martech stack. 8. Mailchimp Mailchimp is a very well-known email marketing tool that integrates withpopular apps and services. This tool allows you to easily sync your data fromthose services, import content from other sources, and learn how yourcampaigns are affecting your business. Along with reports to show you how wellyou’re connecting with your audience and how much money you’re bringing in,Mailchimp gives you tips for improvement. Mailchimp Mobile Dashboard enablesyou to check in from anywhere. Website: www.mailchimp.com 9. Campaign Monitor A very popular email marketing tool, Campaign Monitor provides its users withan easy-to-use drag and drop email builder as well as a drag-and-dropsegmentation tool (for creating different campaigns with different contacts).Using their email template, users can customise emails to fit their brand.This email marketing tool also offers A/B testing to optimise test subjectlines, sender details and email designs. Website: www.campaignmonitor.com 10. ActiveCampaign ActiveCampaign is a powerful and easy-to-use email marketing automation &sales CRM platform designed for small businesses on a budget. The tool is nowused by over 60,000 organisations, ranging from bloggers and startups tomarketing teams at companies of all shapes and sizes. ActiveCampaign’s built-in CRM seamlessly links up to all your email marketing data, allowing salesteams to act quickly. Website: www.activecampaign.com 11. AWeber AWeber is another popular email marketing tool with a number of greatfeatures. Using a drag and drop editor, users can easily create automatedemails and make use of their high-quality autoresponder capabilities. Userscan also create subscription forms and place them on the website, blog orFacebook page. Within this tool, you can pull up charts showing how manycontacts opened emails or clicked on links within your message. Website: www.aweber.com 12. GetResponse GetResponse is an email marketing tool that helps businesses both maintaintheir contacts as well as coordinate professional marketing campaigns. Itoffers a very easy-to-manage database, users can create individual campaignsand manage multiple emailing lists within the software. GetResponse can alsobe used to build landing pages and surveys and publish newsletters on socialmedia accounts such as Twitter and Facebook. Website: www.getresponse.com* * *
Social Media Tools
Social media tools are ideal for – you guessed it – tracking social mediacampaigns. This includes curating content, scheduling in posts, staying on topof social conversations and reviewing social analytics. These tools are agreat addition to your martech stack as they save a lot of time and energy.Here are our favourites… 13. Hootsuite Hootsuite is a social media tool used for managing social media sites andlaunching marketing campaigns. It offers a social media dashboard that helpsusers collaborate and schedule updates for various social media channels suchas Twitter, Facebook, LinkedIn and WordPress. Users can also track campaignresults and industry trends to adjust their strategy. Website: www.hootsuite.com 14. Buffer A rather similar tool to Hootsuite, Buffer is another social media tool andcontent management platform. This tool makes it very simple and easy toschedule posts, track the performance of your content and manage all of youraccounts in one place rather than signing in to multiple accounts. With Bufferyou can instantly see which posts are performing best, so you can do more ofwhat works and continually increase engagement. Website: www.buffer.com 15. BuzzSumo BuzzSumo is a social media analytics tool with a powerful social media searchengine that enables users to find/analyse best content in any niche. Thiscontent marketing tool helps you improve your outreach and influencermarketing by searching for key influencers in any topic area and followingthem directly in BuzzSumo. BuzzSumo users can now export all results such ascontent curators, influencers and most shared content as a CSV or Excel filefor detailed analysis. Website: www.buzzsumo.com 16. Social Oomph Social Oomph is a social scheduling tool that enables users to manage socialmedia marketing through automation. It’s very easy to use as users can uploadmultiple posts at once and then schedule when each post should be published.Social Oomph also offers follower analysis features as well as various toolsfor boosting audience engagement. Website: www.socialoomph.com 17. Sprout Social Sprout Social is a suite of social media analytics tools catered to small andmidsize businesses. Easily create engagement reports that accumulate data fromall social profiles, including the number of competitors and growth on eachchannel, content habits, engagement habits and more. This tool is also uniquein that it also offers social CRM capabilities, which provide sales andmarketing tools for engaging prospects and leads. Website: www.sproutsocial.com* * *
Technology Stack for eCommerce Website
A technology stack is like a toolkit for the developer for a certain project.For the customer, the technology stack needs to be determined so that it ispossible to estimate the development cost and time of the project design.Therefore, it is easier to make a detailed estimate of the project forcreating an eCommerce website when the technology stack is determined. Whendeciding on the technology stack, think closely if you chose the B2b eCommercesoftware solutions that are best to be used for the ideas of your project andif these technologies are a fit within the current trends.
Analytics tools are necessary to assess the website performance at any givenmoment of time, thus they are an important tool for the owners to see theimprovement space on the website. The analytics tools include but are notlimited to KISSmetrics, Piwik, Hotjar, and Woopra. When integrated, it is easyto get timely information about website performance and see the points thatare negatively impacting the customer experience. Thus, it is easier to boostsales and improve the content making it more engaging.
Upcoming Trends for eCommerce
There are many trends that impact eCommerce websites and the eCommercetechnologies that are used to develop online stores. Therefore, it isimportant to be aware of the trends so that the online store is engaging anddoes not take much time and effort from developers to design and maintain.
Modern eCommerce Platforms
In most cases, online stores are built using eCommerce platforms that combinefront-end and back-end technologies as well as third-party integrations. Theidea of using the eCommerce platform is to ensure that the online store isbuilt quickly and works smoothly.Modern eCommerce platforms ensure that the online store has advanced SEO,marketing, multichannel retail, merchandising, order management, and clientrelationship management. Also, the system ensures that the customer journey isshort and effective.With modern eCommerce platforms, it is easy to manage orders using acentralized approach, and manage a single view of inventory in many saleschannels. Finally, modern eCommerce platforms provide a personalized customerexperience and feature awesome design to exceed the expectations of customers.The three most popular modern eCommerce platforms are Shopify, BigCommerce,and Magento.
BigCommerce is a modern eCommerce platform that provides not only the servicesfor building the online store but also services of hosting. When it comes tobuilding an online store, BigCommerce is a great choice for beginners.However, while the site-building efforts are lower, customizationopportunities are lower as well. With BigCommerce, it is easy to start astandard online store of a small scope. To make an online shop look morepersonalized, there is a need to purchase a paid theme. The cost of usingBigCommerce starts from $29.95 per month + 1.5% transaction fee, and theplatform also has a credit card processing fee, i.e. it is not a good choicefor the online stores that are growing rapidly.